Here is some brief news on some exciting things that we’ve been doing this month.
Our First Sponsorship
Appeal Marketing was proud to support Menomonee Falls elementary schools’ parent teacher organizations (PTOs) annual fundraiser.
We feel fortunate to live and work in a community with strong public schools that have many active volunteers and supportive businesses. Just look at this banner and see all of the corporate sponsors:
Our Founder, Cathy Olig, has been a longtime supporter of public schools, being a public school graduate herself. Last year, in fact, she was honored with a Friend of Education award. She continues to volunteer in the schools. This year she helped conduct mock interviews at the high school and has volunteered in the library and at school events.
Appeal Marketing presented a Tech Talk earlier this month, as part of a program offered by Menomonee Falls Chamber of Commerce. Cathy shared how online marketing fits into an overall marketing and business plan.
As you can see, the Tech Talk was fun. Everyone had a chance to ask questions throughout the presentation, which sparked a lot of good conversation about marketing your business and being customer focused.
One major theme: it takes multiple touch points to reach your customer. Stay focused on your customer and test, track and tweak your efforts to reach the right customer with the right message on the right platform at the right time.
Look for more detail on key marketing statistics and take-aways coming soon!
University of Wisconsin Alumni News
The University of Wisconsin – Madison Alumni Notes featured Cathy’s story of founding Appeal Marketing.
Cathy is a proud UW alumna and enjoys following Badger sports. In honor of UW-Homecoming this week, here are a few photos of her and her fellow Badger family cheering for Wisconsin.
What have you been up to this fall? We’d love to catch up!