Who we help
If your organization is big enough to grow, but not big enough to have its own marketing department, we can help. Many of our clients have great marketing ideas, but just not enough staff to follow-through and implement those ideas.
After working in marketing at Fortune 500 companies and a mid-sized manufacturer, Cathy Olig helped a small business owner establish and manage marketing efforts as a part-time employee.
This role inspired Appeal Marketing because many small businesses don’t need or can’t afford a full-time marketer.
Small business owners end up trying to “do marketing and communications” themselves, which in reality means a number of things:
- Marketing doesn’t get done
- Marketing efforts are delayed
- Marketing is inconsistent
- Customers don’t hear from the company as much
- Another employee is squeezing in time for marketing when they can get to it
As a result, sales and customers can be lost, and business can suffer.
That’s where Appeal Marketing can help.
Partner with small businesses to help drive growth through marketing.
Meet Cathy Olig
Marketer who is a thinker, planner, and do-er.
Experience working in marketing at businesses of all sizes, from Fortune 500 companies to small businesses and non-profits since early 2000. Broad range of industry and channel experience under the titles of director of marketing, channel marketing manager, marketing consultant, marketing specialist and marketing coordinator.
View Cathy’s LinkedIn profile for more details.
Education: UW-Madison, BBA 2003 with majors in Marketing and German, Certificate in International Business
Outside of work, she bears titles of Mom, school board member, dedicated community and church volunteer, and event planner.
Aligning Marketing with Your Business
Knowledge of multiple industries and channels helps us understand your business more quickly and align marketing efforts with your team.
- Electrical Products
- Engine Powered Equipment
- Plastic Packaging
- Promotional Products
- Electrical Wholesale: WESCO
- E-commerce: Amazon, Wayfair
- Retail: Home Depot, Menards, Northern Tool, Grainger
- Home Builder