About Me.

Cathy-Olig, marketing consultant at Appeal-Marketing

My Why.

To bring people together so that we can help one another create something even better.

This ultimately means better organizations, non-profits, schools, and communities.  

Let’s make a difference – together.


I’m known as someone who gets the job done. I’m committed, hardworking, and involved.

Because I care.

An active community volunteer, I serve in my kids’ classrooms and on the school board, on church committees and social events, on the sidelines or coaching youth sports.

I have experience working in marketing at businesses of all sizes, from Fortune 500 companies to small businesses and non-profits since early 2000. My work has spanned a broad range of industries and channels under the titles of director of marketing, channel marketing manager, marketing consultant, marketing specialist and marketing coordinator.

View my LinkedIn profile for more details.


University of Wisconsin Madison, Bachelors of Business Administration with majors in Marketing and German, Certificate in International Business

How I

Inspire Action

Rally people around a project or cause

Build Teams

Bring people together, utilizing the best skills of each individual. Together we’re better

Do the Right Thing

When no one’s watching, make the decision that provides the most help and the best end result

Be Kind, Respectful

and positive. Always take the high road.

Work Hard

Do what’s needed to get the job done well and on time



  • Automotive
  • Education
  • Electrical Products
  • Engine Powered Equipment
  • Plastic Packaging
  • Promotional Products
  • Non-profits
  • Third Party Logistics


  • Dealer
  • Electrical Wholesalers / Distributors
  • E-commerce: Amazon, Wayfair
  • Retail: Home Depot, Menards, Northern Tool, Grainger
  • Home Builders
  • Government
Cathy Olig, Marketing Consultant and Founder of Appeal Marketing

from Fortune 500
to Entrepreneur.

After working in marketing at Fortune 500 companies and a mid-sized manufacturer, I helped a small business owner establish and manage marketing efforts as a part-time employee.

This role inspired Appeal Marketing because many small organizations don’t need a full-time marketer.