Lucky 7: Musings on my Latest Moves
Appeal Marketing has made it to seven lucky years in business. There have been a few significant moves in year seven. I stopped my work as a part-time account manager to make time for leading a regional public education advocacy group. Member districts include superintendents, business managers, and school board members, providing a variety of […]
Time for Year End Reflections and Goals
Hello, my friends! As the year winds down, I felt compelled to spend time reflecting on 2023 and setting goals for the upcoming year. It’s easy to feel distracted at the end of December with a running to-do list and waiting to see what will end up on the “circle back to in 2024 list.” […]
Celebrating and Reflecting on 6 Years in Business
I have officially passed the 6 years in business milestone! My kids love our annual Appeal Marketing celebration that involves cake. Here are a few pictures from our celebration: Client retention has been outstanding! I continue to work with my first client, the Greater Menomonee Falls Foundation and am proud to be part of their […]
Check out my work: Writing and Events
Here’s a quick update on two recent projects. Writing a Founder’s Story October is National Women’s Small Business month, and I had the privilege to interview a Milwaukee businesswoman who has sold over 10,000 dresses in 60+ years at her store. Her success has spanned the generations. She’s dressed brides, who come in later as […]
5 Year Look-back: How I Right-sized My Work
YES!! I made it to five years in business! Many businesses fail in the first five years. I am still around, celebrating with a cupcake with my family, as it has become a tradition. It was a good decision to start Appeal Marketing when my kids were five and seven years old. Now at ages […]
A Marketing Coordinator is like the Best Duct Tape
“Cathy, you are the duct tape for us.” That’s what a client told me at their big recognition event. It was so sweet to hear. I’m glad to help their all-volunteer board with ongoing marketing support for several years now. I am like duct tape, like the best duct tape. As the marketing coordinator for […]
How are YOU doing? Mid-year check-in
How are YOU doing?! It’s time for a mid-year check-in! I’m looking back on my personal goals and I am enjoying spending time with others. I am connecting with colleagues, clients, family and friends in real life, on the phone, and on video calls. You can’t beat the convenience and productivity of video calls, so […]
Hooray for 4 Years in Business
Hooray for 4 years in business! A lot has changed in the past year, and I am feeling more optimistic and happy overall in 2021. Here’s a look back at my last business anniversary celebration When I think back to four years ago, when I submitted paperwork for my LLC, I remember feeling nervous and […]
2021 Goals
Since we made it through 2020 (hooray), I hope we are already going after our 2021 goals. If goals sound a little too daunting, that’s okay, settle for movement in a positive direction to improve upon 2020. I think smaller targets, or whatever feels more palatable is perfectly acceptable. Prioritize progress over perfection, right? In […]
Being the Light: Holiday Wishes
I love the imagery and concept of “being the light.” It’s so appropriate for this holiday season and time of Covid-19. Side note: I am proud to be part of the team that developed the copy and candle imagery for the Greater Menomonee Falls Foundation’s appeal campaign. And it’s not just about giving money; it’s […]