Your 2021 Marketing Roadmap: How to Get Started

2021 Marketing Roadmap

It can be intimidating to start creating your 2021 marketing roadmap. There are A LOT of options available and many tactics to consider: website, email marketing, blogs, videos, social media, video, photos, SEO, PPC, content marketing, direct mail, trade shows, events, advertising, directory listings, printed material, brochures…the list is seemingly endless. Where to start? I […]

5 Reasons Why a Pro Should Re-design your Website

Appeal Marketing's new site, why a Pro should re-design your site

The digital space is ever-changing, which is why it is more important than ever to have a pro re-design your website. I have experienced the benefits of working with a professional firsthand, on both client projects and for this website, Appeal Marketing. I’ll explain this more in detail, so read on. Top Reasons to Work […]

Marketing Helps a Growing Firm

An area transportation and logistics company poised for growth wanted to know how marketing could help their business.  The trucking and third party logistics industry is an incredibly competitive industry, so it’s difficult to find ways to stand out.   Through an introduction from a trusted connection, Greg reached out to Cathy Olig at Appeal Marketing.  […]

Putting your Best Foot Forward at a Trade Show

Before and Solution Haigh Pump Brochure redesign Appeal Marketing

Trade shows are expensive, so it’s critical to carefully review all marketing elements, including trade show graphics, brochures, apparel, promotional items, furniture, and more. When meeting face to face with prospects and customers, you want your company to present itself in the best way possible. Situation: Local Manufacturer Needs Refreshed Literature A division manager of […]

Building a Better Non-profit Brand Identity

Appeal Marketing Brand Identity Case Study

“I didn’t know you did that!”  Have you heard that statement before?  If so, did it make you step back and think about your organization’s strategy and branding?   Branding Story of a Small Non-Profit Menomonee Falls Library Friends, a small, non-profit organization, had been doing a lot of work to enhance library programming, but many […]

Change your Perspective

Blog Post Change your Perspective Appeal Marketing

Drastic situations can often help change your perspective. They can help you re-evaluate, and reconsider what is most important at a specific time. I have experienced such a drastic situation most recently and even throughout the pandemic. We all have, right? My Drastic Situation: A Home Emergency What happened: kitchen pipes burst overnight, flooding two […]

Don’t Wait – Just Create

Dont Wait Just Create Appeal Marketing Blog post

Don’t wait – just create. That has a nice ring to it, right? Haven’t we all experienced this? Getting that first draft of anything started can be a tall order. It’s easy to set aside daunting tasks, writing included. Procrastinating, however, does not make a difficult task any easier. Just start. Start writing. Start creating. […]

Celebrating 3 Years in Business

Appeal Marketing celebrating 3 years in business

I’m excited to be celebrating 3 years in business! I never expected to be marking this milestone while staying Safer at Home. Still, I’ll spend some time reflecting and raising a glass. If anything, I have a solid reason for making chocolate baked goods. It’s a business-birthday after all. And we’ve celebrated our 1st year […]

Three Marketing To-Dos in a Downturn

Three Marketing To-Dos in a Downturn Appeal Marketing

Without a doubt, we are living in turbulent times.  Businesses are either closed, partially open with a low- to no-contact delivery model, or operating with a remote workforce and some on-site employees. A return to normal will eventually occur, but it is uncertain as to when or how that will happen. One thing is certain: […]

Communication Tips for COVID-19

Communication Tips for COVID-19

Chances are you have already heard about COVID-19. I’ve received countless emails with COVID-19 and have reviewed and sent some as well. Any good marketer will tell you that communication is important. In times of crisis, communication is critical. Here are a few communication tips during a crisis: Keep your audience at the forefront Utilize […]