Celebrating 3 Years in Business

Appeal Marketing celebrating 3 years in business

I’m excited to be celebrating 3 years in business! I never expected to be marking this milestone while staying Safer at Home. Still, I’ll spend some time reflecting and raising a glass. If anything, I have a solid reason for making chocolate baked goods. It’s a business-birthday after all. And we’ve celebrated our 1st year […]

Three Marketing To-Dos in a Downturn

Three Marketing To-Dos in a Downturn Appeal Marketing

Without a doubt, we are living in turbulent times.  Businesses are either closed, partially open with a low- to no-contact delivery model, or operating with a remote workforce and some on-site employees. A return to normal will eventually occur, but it is uncertain as to when or how that will happen. One thing is certain: […]

Communication Tips for COVID-19

Communication Tips for COVID-19

Chances are you have already heard about COVID-19. I’ve received countless emails with COVID-19 and have reviewed and sent some as well. Any good marketer will tell you that communication is important. In times of crisis, communication is critical. Here are a few communication tips during a crisis: Keep your audience at the forefront Utilize […]

Celebrating Working Moms

Cathy Olig, mom, marketing consultant with her kids

I love being a working mom! It isn’t always easy to juggle work, home, family, school board, church and other commitments, but I do my best to balance priorities and make it work each and every day. Working moms, I see you, and I celebrate you! Did you know that Milwaukee now has a Working […]

Maximize Content Creation from Events

Since event planning can take a lot of time, it’s critical to find ways to maximize content creation from events. What does this mean in its simplest form? Find a way to document and record your event participation: take pictures, jot down notes, shoot a live video, and monitor what other people are saying about […]

New Year Goals

Cathy Olig wishing you a bright 2020

Are your new year goals ready? 2020 is now upon us! Have you had time to reflect on 2019 to celebrate your accomplishments, both personally and professionally? I’ve found a lot of value in looking back, analyzing data, appreciating where you’ve been, and then moving forward to set additional goals for the year. I’ve already […]

Business is a Team Sport

Appeal Marketing: Business is a team sport

It’s the fourth quarter and basketball season, which made me think that business is a team sport. It’s game time to finish the year strong and put plans in place for 2020. Are you ready to rumble? Back in the ’90s I’m flashing back to my basketball playing days in high school. I played varsity […]

Thankful for my First Client

Thankful for my first client

LinkedIn informed me that it has been three years since I started supporting my first client, the Greater Menomonee Falls Foundation. Looking back, I am so thankful for my first client because, at the time, I wasn’t sure that I wanted to start my own business. Just one client gave me the confidence to forge […]

Why I Celebrate Manufacturing

Why Cathy Olig celebrates manufacturing

It’s October and along with everything Halloween and Pumpkin Spice, it’s also time to celebrate Manufacturing Month in our great state.  Did you know that Wisconsin is among the top ten states for manufacturing? We’re home to 17 major manufacturing companies including Harley-Davidson, Johnson Controls, Kohler, Menasha Corp., Oshkosh Corp., Quad, Rockwell, and SC Johnson. […]

Hire an Expert: 3 Quick Tips for Small Business

Hire an Expert: 3 Quick Tips

Have you ever come to the realization that you just don’t have the time or expertise to accomplish something and just need to hire an expert? I did recently. The white vinyl siding on our house was dirty – gross me out dirty.  Last summer, I tried washing it myself with some cleaning fluid and […]