How to Build a Better Marketing Budget
How can I build a better marketing budget? How much should I spend on my marketing? These are common questions that I hear in marketing planning conversations. There’s not an easy answer to this question. I often say, “Well, it depends.” Let me explain – in general, there are three common ways to approach marketing […]
Your 2021 Marketing Roadmap: How to Get Started
It can be intimidating to start creating your 2021 marketing roadmap. There are A LOT of options available and many tactics to consider: website, email marketing, blogs, videos, social media, video, photos, SEO, PPC, content marketing, direct mail, trade shows, events, advertising, directory listings, printed material, brochures…the list is seemingly endless. Where to start? I […]
5 Reasons Why a Pro Should Re-design your Website
The digital space is ever-changing, which is why it is more important than ever to have a pro re-design your website. I have experienced the benefits of working with a professional firsthand, on both client projects and for this website, Appeal Marketing. I’ll explain this more in detail, so read on. Top Reasons to Work […]
Marketing Helps a Growing Firm
An area transportation and logistics company poised for growth wanted to know how marketing could help their business. The trucking and third party logistics industry is an incredibly competitive industry, so it’s difficult to find ways to stand out. Through an introduction from a trusted connection, Greg reached out to Cathy Olig at Appeal Marketing. […]
Putting your Best Foot Forward at a Trade Show
Trade shows are expensive, so it’s critical to carefully review all marketing elements, including trade show graphics, brochures, apparel, promotional items, furniture, and more. When meeting face to face with prospects and customers, you want your company to present itself in the best way possible. Situation: Local Manufacturer Needs Refreshed Literature A division manager of […]
Building a Better Non-profit Brand Identity
“I didn’t know you did that!” Have you heard that statement before? If so, did it make you step back and think about your organization’s strategy and branding? Branding Story of a Small Non-Profit Menomonee Falls Library Friends, a small, non-profit organization, had been doing a lot of work to enhance library programming, but many […]
Change your Perspective
Drastic situations can often help change your perspective. They can help you re-evaluate, and reconsider what is most important at a specific time. I have experienced such a drastic situation most recently and even throughout the pandemic. We all have, right? My Drastic Situation: A Home Emergency What happened: kitchen pipes burst overnight, flooding two […]
Don’t Wait – Just Create
Don’t wait – just create. That has a nice ring to it, right? Haven’t we all experienced this? Getting that first draft of anything started can be a tall order. It’s easy to set aside daunting tasks, writing included. Procrastinating, however, does not make a difficult task any easier. Just start. Start writing. Start creating. […]
Celebrating 3 Years in Business
I’m excited to be celebrating 3 years in business! I never expected to be marking this milestone while staying Safer at Home. Still, I’ll spend some time reflecting and raising a glass. If anything, I have a solid reason for making chocolate baked goods. It’s a business-birthday after all. And we’ve celebrated our 1st year […]
Three Marketing To-Dos in a Downturn
Without a doubt, we are living in turbulent times. Businesses are either closed, partially open with a low- to no-contact delivery model, or operating with a remote workforce and some on-site employees. A return to normal will eventually occur, but it is uncertain as to when or how that will happen. One thing is certain: […]