Lessons from the Polar Vortex
When you’re cooped up inside, you have more time to reflect on lessons from the Polar Vortex. Cathy recently recorded a quick one minute video sharing … Read more
Business
2019 Resolution: Be More Present
A New Year is an exciting new beginning. It’s full of promise. There are resolutions, goals, and predictions about what the year will hold. I especially … Read more
Lessons in Entrepreneurship: Reflecting on Year 1
Appeal Marketing celebrates its ONE YEAR Anniversary! It’s hard to believe that one year ago, I hit “submit” on the State of Wisconsin Department of Financial … Read more
5 Tips for Marketing your Dealership
Dealerships are busy places! This is among the understatements of the year, right? I experienced this firsthand early in my career with Ford Motor Company, when … Read more
Keep it Simple for your Customers
We’ve heard of the K.I.S.S. method, right? It stands for Keep it Simple, Stupid. Wikipedia tells us the origin came from a design principle first used … Read more
Coming up with a Business Name
Naming a business is difficult. It takes time to come up with a name that both describes your purpose and has longevity. When you’re a business … Read more