Changes Afoot: Clients and New Opportunities
Clients inevitably move in and out of business relationships. After eight years of working with a local client, I made the difficult decision to resign to focus on current clients and pursue other opportunities. For several reasons, it seemed like the right time to make a move, and I am grateful for the relationships and […]
Hooray for 8 years in business
I recently passed the eight-year milestone in business. I’m taking some time to reflect on the past year and fondly recall the many lessons I’ve learned since starting Appeal Marketing. As I mentioned in year seven, I have spent the past year leading the Southeastern Wisconsin Schools Alliance, which remains my primary focus. However, I […]
Lucky 7: Musings on my Latest Moves
Appeal Marketing has made it to seven lucky years in business. There have been a few significant moves in year seven. I stopped my work as a part-time account manager to make time for leading a regional public education advocacy group. Member districts include superintendents, business managers, and school board members, providing a variety of […]
Time for Year End Reflections and Goals
Hello, my friends! As the year winds down, I felt compelled to spend time reflecting on 2023 and setting goals for the upcoming year. It’s easy to feel distracted at the end of December with a running to-do list and waiting to see what will end up on the “circle back to in 2024 list.” […]
Celebrating and Reflecting on 6 Years in Business
I have officially passed the 6 years in business milestone! My kids love our annual Appeal Marketing celebration that involves cake. Here are a few pictures from our celebration: Client retention has been outstanding! I continue to work with my first client, the Greater Menomonee Falls Foundation and am proud to be part of their […]
Check out my work: Writing and Events
Here’s a quick update on two recent projects. Writing a Founder’s Story October is National Women’s Small Business month, and I had the privilege to interview a Milwaukee businesswoman who has sold over 10,000 dresses in 60+ years at her store. Her success has spanned the generations. She’s dressed brides, who come in later as […]
5 Year Look-back: How I Right-sized My Work
YES!! I made it to five years in business! Many businesses fail in the first five years. I am still around, celebrating with a cupcake with my family, as it has become a tradition. It was a good decision to start Appeal Marketing when my kids were five and seven years old. Now at ages […]
2021 Goals
Since we made it through 2020 (hooray), I hope we are already going after our 2021 goals. If goals sound a little too daunting, that’s okay, settle for movement in a positive direction to improve upon 2020. I think smaller targets, or whatever feels more palatable is perfectly acceptable. Prioritize progress over perfection, right? In […]
How to Build a Better Marketing Budget
How can I build a better marketing budget? How much should I spend on my marketing? These are common questions that I hear in marketing planning conversations. There’s not an easy answer to this question. I often say, “Well, it depends.” Let me explain – in general, there are three common ways to approach marketing […]
Change your Perspective
Drastic situations can often help change your perspective. They can help you re-evaluate, and reconsider what is most important at a specific time. I have experienced such a drastic situation most recently and even throughout the pandemic. We all have, right? My Drastic Situation: A Home Emergency What happened: kitchen pipes burst overnight, flooding two […]