Hire an Expert: 3 Quick Tips for Small Business
Have you ever come to the realization that you just don’t have the time or expertise to accomplish something and just need to hire an expert? … Read more
Business
Business Lessons from Yes Please
I recently listened to Amy Poehler’s Yes Please on a road trip, and I couldn’t help but see parallel business lessons from improv. As an entrepreneur, I say … Read more
Celebrating Year 2 in Business
Though I am constantly looking ahead and making plans, I took some time to reflect and celebrate year two in business. Some pretty amazing things happened … Read more
What’s your Why?
I may be a little late to the party, but I took some time to check out Simon Sinek and his TED talk at the urging … Read more
Lessons from the Polar Vortex
When you’re cooped up inside, you have more time to reflect on lessons from the Polar Vortex. Cathy recently recorded a quick one minute video sharing … Read more
2019 Resolution: Be More Present
A New Year is an exciting new beginning. It’s full of promise. There are resolutions, goals, and predictions about what the year will hold. I especially … Read more
Lessons in Entrepreneurship: Reflecting on Year 1
Appeal Marketing celebrates its ONE YEAR Anniversary! It’s hard to believe that one year ago, I hit “submit” on the State of Wisconsin Department of Financial … Read more
5 Tips for Marketing your Dealership
Dealerships are busy places! This is among the understatements of the year, right? I experienced this firsthand early in my career with Ford Motor Company, when … Read more
Keep it Simple for your Customers
We’ve heard of the K.I.S.S. method, right? It stands for Keep it Simple, Stupid. Wikipedia tells us the origin came from a design principle first used … Read more
Coming up with a Business Name
Naming a business is difficult. It takes time to come up with a name that both describes your purpose and has longevity. When you’re a business … Read more