Business is a Team Sport
It’s the fourth quarter and basketball season, which made me think that business is a team sport. It’s game time to finish the year strong and … Read more
Business
Why I Celebrate Manufacturing
It’s October and along with everything Halloween and Pumpkin Spice, it’s also time to celebrate Manufacturing Month in our great state. Did you know that Wisconsin … Read more
Hire an Expert: 3 Quick Tips for Small Business
Have you ever come to the realization that you just don’t have the time or expertise to accomplish something and just need to hire an expert? … Read more
Business Lessons from Yes Please
I recently listened to Amy Poehler’s Yes Please on a road trip, and I couldn’t help but see parallel business lessons from improv. As an entrepreneur, I say … Read more
Celebrating Year 2 in Business
Though I am constantly looking ahead and making plans, I took some time to reflect and celebrate year two in business. Some pretty amazing things happened … Read more
What’s your Why?
I may be a little late to the party, but I took some time to check out Simon Sinek and his TED talk at the urging … Read more
Lessons from the Polar Vortex
When you’re cooped up inside, you have more time to reflect on lessons from the Polar Vortex. Cathy recently recorded a quick one minute video sharing … Read more
2019 Resolution: Be More Present
A New Year is an exciting new beginning. It’s full of promise. There are resolutions, goals, and predictions about what the year will hold. I especially … Read more
Lessons in Entrepreneurship: Reflecting on Year 1
Appeal Marketing celebrates its ONE YEAR Anniversary! It’s hard to believe that one year ago, I hit “submit” on the State of Wisconsin Department of Financial … Read more
5 Tips for Marketing your Dealership
Dealerships are busy places! This is among the understatements of the year, right? I experienced this firsthand early in my career with Ford Motor Company, when … Read more