Services.

Cathy Olig, marketing consultant, at work on her laptop

It Starts With A Conversation

Let’s talk about your goals, marketing plans and tactics.

From there, we can work together to help determine the right level of marketing support for planning, communicating, and promoting your organization:

  • Marketing Coaching

  • Done With You Marketing

  • Done For You Marketing

Sometimes that can be any of the following – marketing planning, building a website, email marketing, writing content for blog posts, social media posts, creating newsletters and brochures, developing buying guides, sell sheets, and presentations.  I’ve even created point of purchase displays and trade show materials. 

You can count on me to assemble a team of experts that delivers the right amount of marketing coaching and support to achieve results.

Plan:

Marketing Strategy

Are you looking to grow your business but need some help with your marketing strategy and plan?

You might have a business plan but need a fresh set of eyes to help review it and lend a marketing perspective.

Marketing Strategy – That’s where I help.

I’ve worked with small companies who do not have a marketing expert on staff or have a small leadership team that needs a consultant for planning.  Through a marketing plan questionnaire and in-depth meetings, I work to understand your current situation and strategic goals, conduct additional research, and propose new ideas.

Together, we work to make your marketing better.

Key marketing planning elements include:

  • SWOT Analysis
  • Reviewing the 4 C’s: Company, Competitors, Collaborators, Customer
  • Target Market Analysis
  • Customer Persona Development
  • 4 P’s: Product / Service Strategy, Pricing, Promotion, Place

Through the strategic marketing planning process, I work with your team to recommend tailored marketing strategies, providing an implementation plan, and evaluation methods.  

Results you can expect:

  • A clearer focus on your ideal customer
  • Consistent communication efforts with a marketing calendar
  • More confidence in your marketing plan and tactics

Are you ready to get started?  Contact me for a free 30-minute marketing audit.

Communicate:

Content Writing

Great content writing speaks directly to your target customer, making them feel important, understood, heard. Valuable, useful content shows customers that you care.  Frequent communication helps build relationships.

And best yet, well-written content can help convert to sales. Do you have all of that covered with your current staff?

I assist with one-time freelance writing projects or on-going communication plans.

After an initial consultation, we can determine together how to make your communications better. Whether working alone or with a team, I help manage the project to meet your desired deadline.

Content creation for:

  • Website copy
  • About copy
  • Mission and Vision
  • Social media posts
  • Email marketing
  • Newsletters
  • E-commerce listings
  • Brochures
  • Direct Mail
  • Buying Guides
  • Sell Sheets
  • Sales Presentations

Results you can expect:

Engaging an outside perspective can infuse more creativity and fun in your writing process, which ultimately leads to more compelling copy.

Contact me to describe what type of communications support you’re seeking.  You can choose from content coaching, “done with you” content creation support, or “done for you” content writing.

Promote:

Digital Marketing

The realm of marketing has expanded exponentially, so it’s no surprise that you need a digital marketing consultant to assist with higher level planning and lower level implementation.

From custom WordPress websites and SEO to email marketing and social media, I help guide your team to develop a right-sized digital marketing strategy that delivers results. I bring in technical experts for your project, so you don’t have to worry about taking time and money to up-skill your staff.

After an initial consultation, we can determine together how to make your digital marketing better.

Key digital marketing services include:

  • Custom website design
  • SEO Keyword research
  • Competitive analysis
  • Directory listings (Google My Business)
  • Social media setup
  • Social media content
  • Content creation
  • Digital advertising

 

As with any of our services, choose from digital marketing coaching, “Done with you” digital marketing, or “Done for you” digital marketing. Get in touch to see how I will support your team.

Don’t see exactly what you need?
Let’s talk for help investing wisely in the right marketing resources.