How to Build a Better Marketing Budget

Build a Better Marketing Budget Appeal Marketing

How can I build a better marketing budget? How much should I spend on my marketing? These are common questions that I hear in marketing planning conversations. There’s not an easy answer to this question. I often say, “Well, it depends.” Let me explain – in general, there are three common ways to approach marketing […]

Your 2021 Marketing Roadmap: How to Get Started

2021 Marketing Roadmap

It can be intimidating to start creating your 2021 marketing roadmap. There are A LOT of options available and many tactics to consider: website, email marketing, blogs, videos, social media, video, photos, SEO, PPC, content marketing, direct mail, trade shows, events, advertising, directory listings, printed material, brochures…the list is seemingly endless. Where to start? I […]

Celebrating 3 Years in Business

Appeal Marketing celebrating 3 years in business

I’m excited to be celebrating 3 years in business! I never expected to be marking this milestone while staying Safer at Home. Still, I’ll spend some time reflecting and raising a glass. If anything, I have a solid reason for making chocolate baked goods. It’s a business-birthday after all. And we’ve celebrated our 1st year […]

Business is a Team Sport

Appeal Marketing: Business is a team sport

It’s the fourth quarter and basketball season, which made me think that business is a team sport. It’s game time to finish the year strong and put plans in place for 2020. Are you ready to rumble? Back in the ’90s I’m flashing back to my basketball playing days in high school. I played varsity […]