5 Tips for Marketing your Dealership
Dealerships are busy places! This is among the understatements of the year, right? I experienced this firsthand early in my career with Ford Motor Company, when I called on thirteen Lincoln / Mercury dealerships in my sales territory of Akron – Canton. Like any small business, there are competing priorities and limited resources, which pulls […]
Are you speaking your customer’s language?
Eight seconds – that’s the average human attention span, according to a Microsoft study. In those 8 seconds, you better be sure to choose words and visuals carefully to make sure you’re speaking your customer’s language. Think of buzz words, hashtags, and popular industry jargon that will resonate with your customers. It’s essential to know […]