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6 years in business Appeal Marketing

Celebrating and Reflecting on 6 Years in Business

Cathy Olig May 5, 2023

I have officially passed the 6 years in business milestone! My kids love our annual Appeal Marketing celebration that involves cake. Here are a few ...

Appeal Marketing writing and event work

Check out my work: Writing and Events

Cathy Olig October 28, 2022

Here’s a quick update on two recent projects. Writing a Founder’s Story October is National Women’s Small Business month, and I had the privilege to ...

Cathy Olig celebrates 5 years in business

5 Year Look-back: How I Right-sized My Work

Cathy Olig May 13, 2022

YES!! I made it to five years in business! Many businesses fail in the first five years. I am still around, celebrating with a cupcake ...

Marketing Coordinator is like the best duct tape

A Marketing Coordinator is like the Best Duct Tape

Cathy Olig September 29, 2021

“Cathy, you are the duct tape for us.” That’s what a client told me at their big recognition event. It was so sweet to hear. ...

How are YOU doing? Mid-year check-in

Cathy Olig July 2, 2021

How are YOU doing?! It’s time for a mid-year check-in! I’m looking back on my personal goals and I am enjoying spending time with others. ...

Cathy Olig celebrates 4 years of Appeal Marketing

Hooray for 4 Years in Business

Cathy Olig April 30, 2021

Hooray for 4 years in business! A lot has changed in the past year, and I am feeling more optimistic and happy overall in 2021. ...

2021 Goals Appeal Marketing

2021 Goals

Cathy Olig February 24, 2021

Since we made it through 2020 (hooray), I hope we are already going after our 2021 goals. If goals sound a little too daunting, that’s ...

Candle image, Being the Light

Being the Light: Holiday Wishes

Cathy Olig December 21, 2020

I love the imagery and concept of “being the light.” It’s so appropriate for this holiday season and time of Covid-19. Side note: I am ...

Build a Better Marketing Budget Appeal Marketing

How to Build a Better Marketing Budget

Cathy Olig November 12, 2020

How can I build a better marketing budget? How much should I spend on my marketing? These are common questions that I hear in marketing ...