Putting your Best Foot Forward at a Trade Show

Before and Solution Haigh Pump Brochure redesign Appeal Marketing

Trade shows are expensive, so it’s critical to carefully review all marketing elements, including trade show graphics, brochures, apparel, promotional items, furniture, and more. When meeting face to face with prospects and customers, you want your company to present itself in the best way possible. Situation: Local Manufacturer Needs Refreshed Literature A division manager of […]

Building a Better Non-profit Brand Identity

Appeal Marketing Brand Identity Case Study

“I didn’t know you did that!”  Have you heard that statement before?  If so, did it make you step back and think about your organization’s strategy and branding?   Branding Story of a Small Non-Profit Menomonee Falls Library Friends, a small, non-profit organization, had been doing a lot of work to enhance library programming, but many […]