Lessons from the Polar Vortex

When you’re cooped up inside, you have more time to reflect on lessons from the Polar Vortex. Cathy recently recorded a quick one minute video sharing how she not only survived the Polar Vortex at home with her kids for a few days, but also managed to keep important work moving forward.

If you marketing gets frozen when the unexpected hits, such as crazy weather, get in touch with us. We have heard from small businesses that marketing efforts get delayed or cancelled altogether when business is booming. “We’re too busy to market,” they say.

Our response is typically, “Well, what happens when business slows down. How full is your sales pipeline? Will your marketing be ready when you need it most?”

Truthfully, marketing is not a “one and done” kind of activity. Consistent communication with you customers and prospects helps tell your story, build your brand, and strengthen relationships. One our our clients shared that their regular email marketing simply helps their customers think of them. A recurring email, consistent social media presence, or even direct mail keeps you and your company top of mind.

Who doesn’t want or need that?

Sometimes another set of hands is just what you need keep marketing projects moving forward. Let’s talk if you need some help.

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