5 Year Look-back: How I Right-sized My Work

Cathy Olig celebrates 5 years in business

YES!! I made it to five years in business!

Many businesses fail in the first five years. I am still around, celebrating with a cupcake with my family, as it has become a tradition.

Cathy Olig first four years in business

It was a good decision to start Appeal Marketing when my kids were five and seven years old. Now at ages ten and twelve, my kids are more self-sufficient. They still need mom, though, for their many sports and activities. I am our head family logistics manager, kids’ taxi driver, and loudest cheerleader. Look how cute they are photobombing me!

How it started, How it's Going Appeal Marketing LLC

I am proud that Appeal Marketing has retained several of its first clients through today. I have continued to do good work for and with wonderful people. As I mentioned in my last business anniversary, I am still doing account management work for another company in a part-time capacity. It’s a nice mix of work with my Appeal Marketing clients.

Being able to manage my work schedule has meant that I can devote more time to community involvement. I was proud to serve on my local school board for the last 3.5 years. I leaned into my entrepreneurial skills and outstanding network to run a re-election campaign. Unfortunately, I came up 59 votes short in the April election. It was a wild experience to lead during a pandemic. My re-election campaign was even wilder.

With fewer meetings in my life, I am glad to take a pause, lean into work, volunteering, and simply enjoy time with my family.

As I did last year, I’m reflecting on celebrations in several areas of my life:

Professional Celebrations

  • Wrote technical content for a B2B manufacturing website
  • Spread good news and support communications and branding for non-profit clients
  • Supporting ongoing client communication while achieving awesome email open rates for an electrical distributor. 
  • Working on more complex projects for multiple clients with a talented marketing team

Personal Celebrations: Supporting TEAM OLIG

  • Coached my son’s 4th grade basketball team
  • Helping with team parent responsibilities for baseball
  • Family logistics expert as my husband coaches soccer

Community Involvement

  • Finished serving 3.5 years on the School Board for the School District of Menomonee Falls
  • Ran a positive re-election campaign with the support of so many kind, intelligent people in my community
  • Organized a parish pancake party in Fall – one of the first events to come back after the pandemic waned
  • Staying involved with Collective Impact group and early literacy efforts
  • Leading planning for the church Corn Roast

I look forward to seeing what the next year ahead will bring! Cheers to 5 years in business! Thanks to my family, friends, colleagues and connections for being so supportive!