5 Tips for Marketing your Dealership
Dealerships are busy places! This is among the understatements of the year, right? I experienced this firsthand early in my career with Ford Motor Company, when I called on thirteen Lincoln / Mercury dealerships in my sales territory of Akron – Canton. Like any small business, there are competing priorities and limited resources, which pulls […]
Keep it Simple for your Customers
We’ve heard of the K.I.S.S. method, right? It stands for Keep it Simple, Stupid. Wikipedia tells us the origin came from a design principle first used by the U.S. Navy in the 1960’s. It still rings true today in many forms: product design, communications, and any process, including your customer’s purchase process. K.I.S.S. Doesn’t Apply […]
Coming up with a Business Name
Naming a business is difficult. It takes time to come up with a name that both describes your purpose and has longevity. When you’re a business of one person, this task seems even more daunting. How did I come up with Appeal Marketing, you may ask? Here are a few steps: Lists on my phone […]