How to Avoid Freezing Out Your Customers

Lessons from the Polar Vortex

Extreme cold weather has me thinking about how to avoid freezing out your customers. Sometimes marketing and communications efforts get stuck or set aside at times. Lack of consistent touchpoints can hurt your relationships with customers. If your marketing frequently freezes up, get in touch with us. Many organizations reported that they delay marketing efforts […]

Lessons in Entrepreneurship: Reflecting on Year 1

1 year cupcake for Appeal Marketing

Appeal Marketing celebrates its ONE YEAR Anniversary! It’s hard to believe that one year ago, I hit “submit” on the State of Wisconsin Department of Financial Institutions website to officially form a LLC. As a small business owner, I’ve certainly learned a lot in year one and continue to learn each and everyday.  It’s been […]

5 Tips for Marketing your Dealership

5 Tips for Dealership Marketing, Appeal Marketing

Dealerships are busy places! This is among the understatements of the year, right? I experienced this firsthand early in my career with Ford Motor Company, when I called on thirteen Lincoln / Mercury dealerships in my sales territory of Akron – Canton. Like any small business, there are competing priorities and limited resources, which pulls […]

Keep it Simple for your Customers

We’ve heard of the K.I.S.S. method, right? It stands for Keep it Simple, Stupid. Wikipedia tells us the origin came from a design principle first used by the U.S. Navy in the 1960’s. It still rings true today in many forms: product design, communications, and any process, including your customer’s purchase process. K.I.S.S. Doesn’t Apply […]

Coming up with a Business Name

Appeal Marketing Vertical Logo

Naming a business is difficult.  It takes time to come up with a name that both describes your purpose and has longevity.  When you’re a business of one person, this task seems even more daunting. How did I come up with Appeal Marketing, you may ask? Here are a few steps: Lists on my phone […]