Mom Marketing: Right on Target

Sometimes you see an ad and think that it was created just for you. As a mom, I have felt this way with Target ads. They speak directly to me and my fellow moms, as well-executed ads should resonate with its target audience. Mom Marketing Example I came across these Target ads in Real Simple […]

Make your Marketing Stand Out

Marketing tactics can sometimes fall into the trap of doing the same old thing. This approach is fine provided businesses measure and realize results. If marketing results are falling short, then it may be time to re-evaluate and try something new. Marketing should stand out from the rest of media that is all vying for […]

Fun & Effective Branding and Promotion

Green Bay Packers National Donut Day

June 2nd is National Donut Day! Who doesn’t love a donut?  I happened to run across #NationalDonutDay in my Twitter feed, and I was completely amused by all of the brands and people talking about it. It was certainly a trending topic. Effective Branding Dunkin Donuts effectively promoted and tweeted throughout the day, offering a […]

Coming up with a Business Name

Appeal Marketing Vertical Logo

Naming a business is difficult.  It takes time to come up with a name that both describes your purpose and has longevity.  When you’re a business of one person, this task seems even more daunting. How did I come up with Appeal Marketing, you may ask? Here are a few steps: Lists on my phone […]