Time for Year End Reflections and Goals

Cathy reflects on 2023 blog image

Hello, my friends! As the year winds down, I felt compelled to spend time reflecting on 2023 and setting goals for the upcoming year. It’s easy to feel distracted at the end of December with a running to-do list and waiting to see what will end up on the “circle back to in 2024 list.” […]

Check out my work: Writing and Events

Appeal Marketing writing and event work

Here’s a quick update on two recent projects. Writing a Founder’s Story October is National Women’s Small Business month, and I had the privilege to interview a Milwaukee businesswoman who has sold over 10,000 dresses in 60+ years at her store. Her success has spanned the generations. She’s dressed brides, who come in later as […]

5 Year Look-back: How I Right-sized My Work

Cathy Olig celebrates 5 years in business

YES!! I made it to five years in business! Many businesses fail in the first five years. I am still around, celebrating with a cupcake with my family, as it has become a tradition. It was a good decision to start Appeal Marketing when my kids were five and seven years old. Now at ages […]

Hooray for 4 Years in Business

Cathy Olig celebrates 4 years of Appeal Marketing

Hooray for 4 years in business!  A lot has changed in the past year, and I am feeling more optimistic and happy overall in 2021. Here’s a look back at my last business anniversary celebration When I think back to four years ago, when I submitted paperwork for my LLC, I remember feeling nervous and […]

2021 Goals

2021 Goals Appeal Marketing

Since we made it through 2020 (hooray), I hope we are already going after our 2021 goals.  If goals sound a little too daunting, that’s okay, settle for movement in a positive direction to improve upon 2020.  I think smaller targets, or whatever feels more palatable is perfectly acceptable. Prioritize progress over perfection, right? In […]

Being the Light: Holiday Wishes

Candle image, Being the Light

I love the imagery and concept of “being the light.” It’s so appropriate for this holiday season and time of Covid-19. Side note: I am proud to be part of the team that developed the copy and candle imagery for the Greater Menomonee Falls Foundation’s appeal campaign. And it’s not just about giving money; it’s […]

Celebrating 3 Years in Business

Appeal Marketing celebrating 3 years in business

I’m excited to be celebrating 3 years in business! I never expected to be marking this milestone while staying Safer at Home. Still, I’ll spend some time reflecting and raising a glass. If anything, I have a solid reason for making chocolate baked goods. It’s a business-birthday after all. And we’ve celebrated our 1st year […]

Celebrating Working Moms

Cathy Olig, mom, marketing consultant with her kids

I love being a working mom! It isn’t always easy to juggle work, home, family, school board, church and other commitments, but I do my best to balance priorities and make it work each and every day. Working moms, I see you, and I celebrate you! Did you know that Milwaukee now has a Working […]

Summer Hours

Appeal Marketing summer hours

Do you have summer hours? Now that school’s out, I am changing up my work hours to enjoy summertime with my two kids (pictured here)! I have two full days set aside for work and can squeeze in time before they get up and while they’re in activities. It’s a work-life integration for summer (and […]

Celebrating Year 2 in Business

Appeal Marketing 2 years in business

Though I am constantly looking ahead and making plans, I took some time to reflect and celebrate year two in business. Some pretty amazing things happened in the past year, and I have to toot my own horn a bit. Stepping up to Lead In October 2018, I was appointed to the school board to […]