Appeal Marketing News
Here is some brief news on some exciting things that we’ve been doing this month. Our First Sponsorship Appeal Marketing was proud to support Menomonee Falls elementary schools’ parent teacher organizations (PTOs) annual fundraiser. We feel fortunate to live and work in a community with strong public schools that have many active volunteers and supportive […]
Over-communication is Almost Impossible
A “one and done” method to communication just doesn’t cut it today. A brief story will explain that over-communication is almost impossible. Over summer I received a long text-only email from my daughter’s little league that challenged parents to become move involved. A second email from little league a few weeks later announced a new […]
Appeal to your customers: Solve their Problems
Smart marketing is everywhere! It’s easy to see a great idea from one company and find ways to replicate it for your own business. Because I love what I do, I’m always wearing my marketing hat and looking for inspiration and new ideas for my clients. My most recent inspiration came from water balloons because […]
Appeal Marketing Joins Menomonee Falls Chamber of Commerce
Appeal Marketing recently became a member of Menomonee Falls Chamber of Commerce. The reasons and benefits to join have become more evident over the past year. According to owner, Cathy Olig, Since I’ve been a Falls resident and avid volunteer for over ten years, it made sense to join the Menomonee Falls Chamber of Commerce […]
Lessons in Entrepreneurship: Reflecting on Year 1
Appeal Marketing celebrates its ONE YEAR Anniversary! It’s hard to believe that one year ago, I hit “submit” on the State of Wisconsin Department of Financial Institutions website to officially form a LLC. As a small business owner, I’ve certainly learned a lot in year one and continue to learn each and everyday. It’s been […]
Appeal Marketing Named a Constant Contact Certified Solution Provider
Cathy Olig, owner and founder of Appeal Marketing has been named a Certified Solution Provider by Constant Contact, an Endurance International Group As a Certified Solution Provider, Appeal Marketing has demonstrated in-depth knowledge of the Constant Contact email marketing platform and best practices. This ensures program participants and the clients they serve will realize meaningful results from […]
Aligning B2B Marketing and Sales in Electrical Wholesale
How closely do marketing and sales work together at your company? Often sales and marketing function as separate silos, which can lead to duplicated efforts and inefficient use (or even non-use) of marketing materials. Communicating and jointly planning efforts significantly improves marketing and sales alignment. My experience as part of a joint marketing and sales […]
New Testimonial for Appeal Marketing
We were thrilled to receive these kind words from our client, the Greater Menomonee Falls Foundation (GMFF): “If you’re looking for support to shore up your communications, develop a stronger brand or increase your public image, look to Appeal Marketing. Professional, responsive, resourceful and creative, Cathy has been a key partner in advancing our mission […]
Are you speaking your customer’s language?
Eight seconds – that’s the average human attention span, according to a Microsoft study. In those 8 seconds, you better be sure to choose words and visuals carefully to make sure you’re speaking your customer’s language. Think of buzz words, hashtags, and popular industry jargon that will resonate with your customers. It’s essential to know […]
5 Tips for Marketing your Dealership
Dealerships are busy places! This is among the understatements of the year, right? I experienced this firsthand early in my career with Ford Motor Company, when I called on thirteen Lincoln / Mercury dealerships in my sales territory of Akron – Canton. Like any small business, there are competing priorities and limited resources, which pulls […]