Appeal Marketing Founder Honored as a Friend of Education
Cathy Olig was recognized with a Friend of Education Award at the school board meeting held on September 11, 2017. She was surprised and honored to be recognized by her community’s school district for volunteering her communications skills to help inform and educate fellow residents. Her daughter was the artist of the bus scape that […]
Mom Marketing: Right on Target
Sometimes you see an ad and think that it was created just for you. As a mom, I have felt this way with Target ads. They speak directly to me and my fellow moms, as well-executed ads should resonate with its target audience. Mom Marketing Example I came across these Target ads in Real Simple […]
Keep it Simple for your Customers
We’ve heard of the K.I.S.S. method, right? It stands for Keep it Simple, Stupid. Wikipedia tells us the origin came from a design principle first used by the U.S. Navy in the 1960’s. It still rings true today in many forms: product design, communications, and any process, including your customer’s purchase process. K.I.S.S. Doesn’t Apply […]
5 Things to Consider Before Joining a Social Media Network
“We should get a LinkedIN page.” “Why don’t we setup a Twitter and Instagram account?” “Post THAT on Facebook!” I’ve heard a combination of these comments about social media throughout my professional, volunteer, and personal interactions. Before I jump on the bandwagon and agree with any of these ideas, I encourage the team to step […]
Make your Marketing Stand Out
Marketing tactics can sometimes fall into the trap of doing the same old thing. This approach is fine provided businesses measure and realize results. If marketing results are falling short, then it may be time to re-evaluate and try something new. Marketing should stand out from the rest of media that is all vying for […]
Fun & Effective Branding and Promotion
June 2nd is National Donut Day! Who doesn’t love a donut? I happened to run across #NationalDonutDay in my Twitter feed, and I was completely amused by all of the brands and people talking about it. It was certainly a trending topic. Effective Branding Dunkin Donuts effectively promoted and tweeted throughout the day, offering a […]
Coming up with a Business Name
Naming a business is difficult. It takes time to come up with a name that both describes your purpose and has longevity. When you’re a business of one person, this task seems even more daunting. How did I come up with Appeal Marketing, you may ask? Here are a few steps: Lists on my phone […]