Be Better with Mindfulness
Back in April, as part of my Leadership Menomonee Falls program, I listened to a by Kathy Menard-Rothe, a nurse who works at Froedert present on how to be better with mindfulness. This reminded me about my New Year’s Resolution to be more present. Since 2019 is almost half way gone, I thought I’d share […]
Celebrating Year 2 in Business
Though I am constantly looking ahead and making plans, I took some time to reflect and celebrate year two in business. Some pretty amazing things happened in the past year, and I have to toot my own horn a bit. Stepping up to Lead In October 2018, I was appointed to the school board to […]
What’s your Why?
I may be a little late to the party, but I took some time to check out Simon Sinek and his TED talk at the urging of my mentor. I worked through the book Find your Why to come up with my why, or mission. This involved reflecting on my life, and coming up with […]
Email Marketing Helps Build Relationships
Email marketing is alive and well even in 2019. It’s one of the only spaces where customers are opting-in to join your list and has a greater likelihood of being seen compared to digital advertising or social media, depending on the algorithm. In fact, Facebook page reach has declined about 2% year over year, so […]
How to Avoid Freezing Out Your Customers
Extreme cold weather has me thinking about how to avoid freezing out your customers. Sometimes marketing and communications efforts get stuck or set aside at times. Lack of consistent touchpoints can hurt your relationships with customers. If your marketing frequently freezes up, get in touch with us. Many organizations reported that they delay marketing efforts […]
Marketing Lessons from Girl Scouts
As a parent, I’m in the middle of girl scout cookie selling season, and I couldn’t help but come up with a few marketing lessons from the girl scouts. I’ve had some good conversations with my Brownie aged daughter, and I can tell that she is definitely learning from cookie sales. Limited Time Offer One […]
2019 Resolution: Be More Present
A New Year is an exciting new beginning. It’s full of promise. There are resolutions, goals, and predictions about what the year will hold. I especially liked this round-up of 10+ Marketing Predictions for 2019 from Top Marketers. Everything from voice search, video, social media platforms, to augmented reality, data privacy, and even email marketing […]
5 Ways to Thank a Customer
During the holidays, it is a common time to step back and truly celebrate gratefulness. While we all may be thinking of family and friends as we prepare for Thanksgiving, we should also think of ways to thank our professional contacts. In the spirit of the season, here are 5 ways to thank a customer. […]
Appeal Marketing News
Here is some brief news on some exciting things that we’ve been doing this month. Our First Sponsorship Appeal Marketing was proud to support Menomonee Falls elementary schools’ parent teacher organizations (PTOs) annual fundraiser. We feel fortunate to live and work in a community with strong public schools that have many active volunteers and supportive […]
Over-communication is Almost Impossible
A “one and done” method to communication just doesn’t cut it today. A brief story will explain that over-communication is almost impossible. Over summer I received a long text-only email from my daughter’s little league that challenged parents to become move involved. A second email from little league a few weeks later announced a new […]