Your 2021 Marketing Roadmap: How to Get Started

2021 Marketing Roadmap

It can be intimidating to start creating your 2021 marketing roadmap. There are A LOT of options available and many tactics to consider: website, email marketing, blogs, videos, social media, video, photos, SEO, PPC, content marketing, direct mail, trade shows, events, advertising, directory listings, printed material, brochures…the list is seemingly endless. Where to start? I […]

Maximize Content Creation from Events

Since event planning can take a lot of time, it’s critical to find ways to maximize content creation from events. What does this mean in its simplest form? Find a way to document and record your event participation: take pictures, jot down notes, shoot a live video, and monitor what other people are saying about […]

Thankful for my First Client

Thankful for my first client

LinkedIn informed me that it has been three years since I started supporting my first client, the Greater Menomonee Falls Foundation. Looking back, I am so thankful for my first client because, at the time, I wasn’t sure that I wanted to start my own business. Just one client gave me the confidence to forge […]

Email Marketing Helps Build Relationships

Cathy Olig of Appeal Marketing works on Email Marketing

Email marketing is alive and well even in 2019.  It’s one of the only spaces where customers are opting-in to join your list and has a greater likelihood of being seen compared to digital advertising or social media, depending on the algorithm. In fact, Facebook page reach has declined about 2% year over year, so […]

5 Ways to Thank a Customer

5 ways to thank a customer Appeal Marketing

During the holidays, it is a common time to step back and truly celebrate gratefulness. While we all may be thinking of family and friends as we prepare for Thanksgiving, we should also think of ways to thank our professional contacts. In the spirit of the season,  here are 5 ways to thank a customer. […]

Appeal Marketing Named a Constant Contact Certified Solution Provider

Cathy Olig, owner and founder of Appeal Marketing has been named a Certified Solution Provider by Constant Contact, an Endurance International Group As a Certified Solution Provider, Appeal Marketing has demonstrated in-depth knowledge of the Constant Contact email marketing platform and best practices. This ensures program participants and the clients they serve will realize meaningful results from […]

Aligning B2B Marketing and Sales in Electrical Wholesale

Aligning Marketing and Sales Image

How closely do marketing and sales work together at your company? Often sales and marketing function as separate silos, which can lead to duplicated efforts and inefficient use (or even non-use) of marketing materials. Communicating and jointly planning efforts significantly improves marketing and sales alignment. My experience as part of a joint marketing and sales […]

Mom Marketing: Right on Target

Sometimes you see an ad and think that it was created just for you. As a mom, I have felt this way with Target ads. They speak directly to me and my fellow moms, as well-executed ads should resonate with its target audience. Mom Marketing Example I came across these Target ads in Real Simple […]

Keep it Simple for your Customers

We’ve heard of the K.I.S.S. method, right? It stands for Keep it Simple, Stupid. Wikipedia tells us the origin came from a design principle first used by the U.S. Navy in the 1960’s. It still rings true today in many forms: product design, communications, and any process, including your customer’s purchase process. K.I.S.S. Doesn’t Apply […]

5 Things to Consider Before Joining a Social Media Network

“We should get a LinkedIN page.” “Why don’t we setup a Twitter and Instagram account?” “Post THAT on Facebook!” I’ve heard a combination of these comments about social media throughout my professional, volunteer, and personal interactions. Before I jump on the bandwagon and agree with any of these ideas, I encourage the team to step […]