Changes Afoot: Clients and New Opportunities

Clients inevitably move in and out of business relationships. After eight years of working with a local client, I made the difficult decision to resign to focus on current clients and pursue other opportunities. For several reasons, it seemed like the right time to make a move, and I am grateful for the relationships and […]
Time for Year End Reflections and Goals

Hello, my friends! As the year winds down, I felt compelled to spend time reflecting on 2023 and setting goals for the upcoming year. It’s easy to feel distracted at the end of December with a running to-do list and waiting to see what will end up on the “circle back to in 2024 list.” […]
5 Year Look-back: How I Right-sized My Work

YES!! I made it to five years in business! Many businesses fail in the first five years. I am still around, celebrating with a cupcake with my family, as it has become a tradition. It was a good decision to start Appeal Marketing when my kids were five and seven years old. Now at ages […]
How are YOU doing? Mid-year check-in

How are YOU doing?! It’s time for a mid-year check-in! I’m looking back on my personal goals and I am enjoying spending time with others. I am connecting with colleagues, clients, family and friends in real life, on the phone, and on video calls. You can’t beat the convenience and productivity of video calls, so […]
2021 Goals

Since we made it through 2020 (hooray), I hope we are already going after our 2021 goals. If goals sound a little too daunting, that’s okay, settle for movement in a positive direction to improve upon 2020. I think smaller targets, or whatever feels more palatable is perfectly acceptable. Prioritize progress over perfection, right? In […]
Celebrating 3 Years in Business

I’m excited to be celebrating 3 years in business! I never expected to be marking this milestone while staying Safer at Home. Still, I’ll spend some time reflecting and raising a glass. If anything, I have a solid reason for making chocolate baked goods. It’s a business-birthday after all. And we’ve celebrated our 1st year […]
Celebrating Working Moms

I love being a working mom! It isn’t always easy to juggle work, home, family, school board, church and other commitments, but I do my best to balance priorities and make it work each and every day. Working moms, I see you, and I celebrate you! Did you know that Milwaukee now has a Working […]
New Year Goals

Are your new year goals ready? 2020 is now upon us! Have you had time to reflect on 2019 to celebrate your accomplishments, both personally and professionally? I’ve found a lot of value in looking back, analyzing data, appreciating where you’ve been, and then moving forward to set additional goals for the year. I’ve already […]
Thankful for my First Client

LinkedIn informed me that it has been three years since I started supporting my first client, the Greater Menomonee Falls Foundation. Looking back, I am so thankful for my first client because, at the time, I wasn’t sure that I wanted to start my own business. Just one client gave me the confidence to forge […]
Be Better with Mindfulness

Back in April, as part of my Leadership Menomonee Falls program, I listened to a by Kathy Menard-Rothe, a nurse who works at Froedert present on how to be better with mindfulness. This reminded me about my New Year’s Resolution to be more present. Since 2019 is almost half way gone, I thought I’d share […]