Celebrating 3 Years in Business

Appeal Marketing celebrating 3 years in business

I’m excited to be celebrating 3 years in business! I never expected to be marking this milestone while staying Safer at Home. Still, I’ll spend some time reflecting and raising a glass. If anything, I have a solid reason for making chocolate baked goods. It’s a business-birthday after all. And we’ve celebrated our 1st year […]

Celebrating Working Moms

Cathy Olig, mom, marketing consultant with her kids

I love being a working mom! It isn’t always easy to juggle work, home, family, school board, church and other commitments, but I do my best to balance priorities and make it work each and every day. Working moms, I see you, and I celebrate you! Did you know that Milwaukee now has a Working […]

New Year Goals

Cathy Olig wishing you a bright 2020

Are your new year goals ready? 2020 is now upon us! Have you had time to reflect on 2019 to celebrate your accomplishments, both personally and professionally? I’ve found a lot of value in looking back, analyzing data, appreciating where you’ve been, and then moving forward to set additional goals for the year. I’ve already […]

Thankful for my First Client

Thankful for my first client

LinkedIn informed me that it has been three years since I started supporting my first client, the Greater Menomonee Falls Foundation. Looking back, I am so thankful for my first client because, at the time, I wasn’t sure that I wanted to start my own business. Just one client gave me the confidence to forge […]

Be Better with Mindfulness

How to be better with mindfulness

Back in April, as part of my Leadership Menomonee Falls program, I listened to a by Kathy Menard-Rothe, a nurse who works at Froedert present on how to be better with mindfulness. This reminded me about my New Year’s Resolution to be more present. Since 2019 is almost half way gone, I thought I’d share […]

Celebrating Year 2 in Business

Appeal Marketing 2 years in business

Though I am constantly looking ahead and making plans, I took some time to reflect and celebrate year two in business. Some pretty amazing things happened in the past year, and I have to toot my own horn a bit. Stepping up to Lead In October 2018, I was appointed to the school board to […]

2019 Resolution: Be More Present

Cathy Olig's New Years Resolution video

A New Year is an exciting new beginning. It’s full of promise. There are resolutions, goals, and predictions about what the year will hold. I especially liked this round-up of 10+ Marketing Predictions for 2019 from Top Marketers. Everything from voice search, video, social media platforms, to augmented reality, data privacy, and even email marketing […]

Lessons in Entrepreneurship: Reflecting on Year 1

1 year cupcake for Appeal Marketing

Appeal Marketing celebrates its ONE YEAR Anniversary! It’s hard to believe that one year ago, I hit “submit” on the State of Wisconsin Department of Financial Institutions website to officially form a LLC. As a small business owner, I’ve certainly learned a lot in year one and continue to learn each and everyday.  It’s been […]

Coming up with a Business Name

Appeal Marketing Vertical Logo

Naming a business is difficult.  It takes time to come up with a name that both describes your purpose and has longevity.  When you’re a business of one person, this task seems even more daunting. How did I come up with Appeal Marketing, you may ask? Here are a few steps: Lists on my phone […]