Cathy Olig, owner and founder of Appeal Marketing has been named a Certified Solution Provider by Constant Contact, an Endurance International Group As a Certified Solution Provider, … Read more
How closely do marketing and sales work together at your company? Often sales and marketing function as separate silos, which can lead to duplicated efforts and … Read more
We were thrilled to receive these kind words from our client, the Greater Menomonee Falls Foundation (GMFF): “If you’re looking for support to shore up your … Read more
Eight seconds – that’s the average human attention span, according to a Microsoft study. In those 8 seconds, you better be sure to choose words and … Read more
Dealerships are busy places! This is among the understatements of the year, right? I experienced this firsthand early in my career with Ford Motor Company, when … Read more
Cathy Olig was recognized with a Friend of Education Award at the school board meeting held on September 11, 2017. She was surprised and honored to … Read more
Sometimes you see an ad and think that it was created just for you. As a mom, I have felt this way with Target ads. They … Read more
We’ve heard of the K.I.S.S. method, right? It stands for Keep it Simple, Stupid. Wikipedia tells us the origin came from a design principle first used … Read more
“We should get a LinkedIN page.” “Why don’t we setup a Twitter and Instagram account?” “Post THAT on Facebook!” I’ve heard a combination of these comments … Read more
Marketing tactics can sometimes fall into the trap of doing the same old thing. This approach is fine provided businesses measure and realize results. If marketing … Read more