Are you speaking your customer’s language?
Eight seconds – that’s the average human attention span, according to a Microsoft study. In those 8 seconds, you better be sure to choose words and … Read more
5 Tips for Marketing your Dealership
Dealerships are busy places! This is among the understatements of the year, right? I experienced this firsthand early in my career with Ford Motor Company, when … Read more
Appeal Marketing Founder Honored as a Friend of Education
Cathy Olig was recognized with a Friend of Education Award at the school board meeting held on September 11, 2017. She was surprised and honored to … Read more
Mom Marketing: Right on Target
Sometimes you see an ad and think that it was created just for you. As a mom, I have felt this way with Target ads. They … Read more
Keep it Simple for your Customers
We’ve heard of the K.I.S.S. method, right? It stands for Keep it Simple, Stupid. Wikipedia tells us the origin came from a design principle first used … Read more
5 Things to Consider Before Joining a Social Media Network
“We should get a LinkedIN page.” “Why don’t we setup a Twitter and Instagram account?” “Post THAT on Facebook!” I’ve heard a combination of these comments … Read more
Make your Marketing Stand Out
Marketing tactics can sometimes fall into the trap of doing the same old thing. This approach is fine provided businesses measure and realize results. If marketing … Read more
Fun & Effective Branding and Promotion
June 2nd is National Donut Day! Who doesn’t love a donut? I happened to run across #NationalDonutDay in my Twitter feed, and I was completely amused … Read more
Coming up with a Business Name
Naming a business is difficult. It takes time to come up with a name that both describes your purpose and has longevity. When you’re a business … Read more