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Being the Light: Holiday Wishes

Cathy Olig December 21, 2020

I love the imagery and concept of “being the light.” It’s so appropriate for this holiday season and time of Covid-19. Side note: I am ...

Build a Better Marketing Budget Appeal Marketing

Business

How to Build a Better Marketing Budget

Cathy Olig November 12, 2020

How can I build a better marketing budget? How much should I spend on my marketing? These are common questions that I hear in marketing ...

Marketing

Your 2021 Marketing Roadmap: How to Get Started

Cathy Olig October 22, 2020

It can be intimidating to start creating your 2021 marketing roadmap. There are A LOT of options available and many tactics to consider: website, email ...

Appeal Marketing's new site, why a Pro should re-design your site

Digital Marketing

5 Reasons Why a Pro Should Re-design your Website

Cathy Olig September 29, 2020

The digital space is ever-changing, which is why it is more important than ever to have a pro re-design your website. I have experienced the ...

Business

Change your Perspective

Cathy Olig June 17, 2020

Drastic situations can often help change your perspective. They can help you re-evaluate, and reconsider what is most important at a specific time. I have ...

Communication

Don’t Wait – Just Create

Cathy Olig May 19, 2020

Don’t wait – just create. That has a nice ring to it, right? Haven’t we all experienced this? Getting that first draft of anything started ...

News

Celebrating 3 Years in Business

Cathy Olig April 30, 2020

I’m excited to be celebrating 3 years in business! I never expected to be marking this milestone while staying Safer at Home. Still, I’ll spend ...

Marketing

Three Marketing To-Dos in a Downturn

Cathy Olig April 22, 2020

Without a doubt, we are living in turbulent times. Businesses are either closed, partially open with a low- to no-contact delivery model, or operating with ...

Communication

Communication Tips for COVID-19

Cathy Olig March 26, 2020

Chances are you have already heard about COVID-19. I’ve received countless emails with COVID-19 and have reviewed and sent some as well. Any good marketer ...