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Business Lessons from Yes Please

Cathy Olig July 17, 2019

I recently listened to Amy Poehler’s Yes Please on a road trip, and I couldn’t help but see parallel business lessons from improv. As an entrepreneur, I ...

News

Summer Hours

Cathy Olig June 12, 2019

Do you have summer hours? Now that school’s out, I am changing up my work hours to enjoy summertime with my two kids (pictured here)! ...

Personal Development

Be Better with Mindfulness

Cathy Olig May 30, 2019

Back in April, as part of my Leadership Menomonee Falls program, I listened to a by Kathy Menard-Rothe, a nurse who works at Froedert present ...

Business

Celebrating Year 2 in Business

Cathy Olig April 30, 2019

Though I am constantly looking ahead and making plans, I took some time to reflect and celebrate year two in business. Some pretty amazing things ...

Business

What’s your Why?

Cathy Olig April 25, 2019

I may be a little late to the party, but I took some time to check out Simon Sinek and his TED talk at the ...

Cathy Olig of Appeal Marketing works on Email Marketing

Communication

Email Marketing Helps Build Relationships

Cathy Olig March 9, 2019

Email marketing is alive and well even in 2019. It’s one of the only spaces where customers are opting-in to join your list and has ...

Business

How to Avoid Freezing Out Your Customers

Cathy Olig February 12, 2019

Extreme cold weather has me thinking about how to avoid freezing out your customers. Sometimes marketing and communications efforts get stuck or set aside at ...