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5 Tips for Dealership Marketing, Appeal Marketing

5 Tips for Marketing your Dealership

Cathy Olig December 22, 2017

Dealerships are busy places! This is among the understatements of the year, right? I experienced this firsthand early in my career with Ford Motor Company, ...

Communication

Are you speaking your customer’s language?

Cathy Olig December 22, 2017

Eight seconds – that’s the average human attention span, according to a Microsoft study. In those 8 seconds, you better be sure to choose words ...

News

Appeal Marketing Founder Honored as a Friend of Education

Cathy Olig September 27, 2017

Cathy Olig was recognized with a Friend of Education Award at the school board meeting held on September 11, 2017. She was surprised and honored ...

Branding

Mom Marketing: Right on Target

Cathy Olig September 16, 2017

Sometimes you see an ad and think that it was created just for you. As a mom, I have felt this way with Target ads. ...

Business

Keep it Simple for your Customers

Cathy Olig August 10, 2017

We’ve heard of the K.I.S.S. method, right? It stands for Keep it Simple, Stupid. Wikipedia tells us the origin came from a design principle first ...

Branding

Make your Marketing Stand Out

Cathy Olig June 28, 2017

Marketing tactics can sometimes fall into the trap of doing the same old thing. This approach is fine provided businesses measure and realize results. If ...