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News
Appeal Marketing Founder Honored as a Friend of Education
Cathy Olig
September 27, 2017
Cathy Olig was recognized with a Friend of Education Award at the school board meeting held on September 11, 2017. She was surprised and honored ...
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Branding
Mom Marketing: Right on Target
Cathy Olig
September 16, 2017
Sometimes you see an ad and think that it was created just for you. As a mom, I have felt this way with Target ads. ...
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Business
Keep it Simple for your Customers
Cathy Olig
August 10, 2017
We’ve heard of the K.I.S.S. method, right? It stands for Keep it Simple, Stupid. Wikipedia tells us the origin came from a design principle first ...
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Marketing Tactics
5 Things to Consider Before Joining a Social Media Network
Cathy Olig
July 12, 2017
“We should get a LinkedIN page.” “Why don’t we setup a Twitter and Instagram account?” “Post THAT on Facebook!” I’ve heard a combination of these ...
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Branding
Make your Marketing Stand Out
Cathy Olig
June 28, 2017
Marketing tactics can sometimes fall into the trap of doing the same old thing. This approach is fine provided businesses measure and realize results. If ...
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Branding
Fun & Effective Branding and Promotion
Cathy Olig
May 27, 2017
June 2nd is National Donut Day! Who doesn’t love a donut? I happened to run across #NationalDonutDay in my Twitter feed, and I was completely ...
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Branding
Coming up with a Business Name
Cathy Olig
May 9, 2017
Naming a business is difficult. It takes time to come up with a name that both describes your purpose and has longevity. When you’re a ...
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